Allturna’s Big Data and Machine Learning Offering
Allturna’s PropensityHub algorithm and underlying database delivers insights regarding the behavioral tendencies of over 900,000 HCPs relative to their interest in different sales and marketing message topics (e.g. Patient Support, Safety, Efficacy, etc). Core to the PropensityHub offering is a proprietary algorithm that analyzes HCP behavior over time to continuously score and segment HCPs across channels and marketing messaging types.
