MANAGE MCM IN YOUR ENVIRONMENT

Client Resources

  • Campaign Management System
  • Marketing activity data
  • Marketing Partners
  • Sales activity data





Client Resources

  • Integrate Marketing Systems and Partners for Outbound HCP Communication
  • Real-time scoring of HCPs channel and message preference
  • Coordinate the next touch-point to HCPs based on engagements

Client Resources

  • Intelligent MCM Coordination
  • Updated targeting lists sent to partners based on performance
  • Test and Learn Management to identify campaign enhancements

Optimize Marketing Campaigns

Client Resources

  • Marketing activity data
  • HCP Targets
  • Creative assets
  • Segmentation data






Tasks

  • Integrate marketing data into a single view of the HCP
  • Score HCPs based on channel and message preference
  • Analyze promotion response data against preference scores to identify optimizations

OUTCOMES

  • Targeting analysis
  • Segmentation mapping
  • Tactical mix recommendation
  • Program Measurement / ROI




Complete MCM Solution

Resources

  • Current Brand Materials 
  • HCP Profiles

Tasks

  • Develop branded creative assets
  • Develop target list based on HCP scores and potential
  • Engage target HCPs utilizing a variety of channels
  • Optimize the campaign based on response to each touch point
  • Measure campaign performance

Outcomes

  • Fully functioning multi-channel campaign
  • Program measurement
  • Test and learn management to identify campaign enhancements