The story:

Healthcare companies have turned to Allturna again and again to flawlessly manage HCP communications, and to optimize the ROI for doctors.

 
 
 
 

We work with health care companies marketing teams to optimize non-personal promotion and increase performance. This allows the health care companies to integrate all marketing systems and partner data into a single view of targeted HCPs. In addition, each HCP was received a predictive score from the Allturna PropensityHub™ based on messaging preference allowing us to tailor marketing communications based on the HCP scores.

 
 
 

Program Measurement data

The campaign measured the open and click to open rates on all HCPs
As shown in the charts below, those HCPs who received emails based on their preference scores engaged at a higher rate than the overall HCPs in the campaign.